Since 2022 I have been working on a project on digital transformation for broadcast radio. A major challenge is the audiance model - traditional mass audience for radio, while digital audio could in theory follow the targeted online audience. Programmatic advertising, which is becoming the standard for all media, requires a fundamental shift away from spots and airtime. So I am thinking about listeners across (traditional) broadcast radio and digital audio (including podcasts), how ratings change to different contact models, and what changes this requires in a publisher’s operations, processes and structures.
For my client amy.radio I serve as chief data scientist and media researcher.
